Eck-skew-zay-mwa?
March 10, 2009 No Comments
Petra Frebault of French producers Barton & Guestier kindly sent me the company’s latest newsletter.
It included this delightful 1950′s ad which B&G (or their American importers) placed in The New Yorker to encourage Americans not to be inhibited when it came to ordering French wine.
In those days our EU chums hadn’t been stigmatised as “Cheese-eating surrender monkeys” so requesting a bottle of ‘”Shot-oh Neff du Pop” in a Manhattan restaurant wouldn’t have got you pelted with bread rolls unlike in the heated early days of Gulf War II!
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