SQ French Wine Sale shows they’re back on track
When I saw the press release (it was some time ago) proclaiming that Richard Moriarty was installed as the new wine buyer for Superquinn I was wholly euphoric. “Yes!” I said, “strange appointment, but the man does have his own winery, I suppose that’s the connection.” Imagine my chagrin when I realised that what was Ireland’s most niche supermarket (until the Celtic Tiger ushered in the like of Fallon & Byrne and Donnybrook Fair) had appointed as their new vinous supremo, not the Newport Beach, CA-based bon viveur, the guy responsible for the notorious ‘Pimps, Hookers, Drug Dealers and Lawyers Ball’ and other bacchanalian affairs, not the man who nailed a whole Lamborghini to his living room wall but some other Richard Moriarty. Dammit, I was looking forward to the press gigs!
Superquinn made a bright start with wine back in the late eighties, exhibiting a representative selection from Europe that extended beyond the classic regions – they were probably the first people to tell us that there was a world of Spanish wines beyond Rioja. An initial aversion to centralised buying brought some personality to the wine shelves of individual branches. Their French collection was, for a long time, impeccable.
Then, as happens, they lost their way. Around the turn of the millennium the other supermarkets had caught up good style. Superquinn, always a little tardy in latching on to the excitement coming out of newer regions, seemed to retrench and get stuck in a time-warp. About five years ago you’d find their shelves stuffed to glory with the produce of minor French chateaux, frequently from dodgy vintages. Every day you opened your mail Superquinn were holding a French sale to clear stocks. Untrue, of course, but that’s what it seemed like.
It’s heartening to be able to report that, since the appointment of the other Monsieur Moriarty, a young wine trade professional, the Superquinn star is on the ascent again. Indeed, the impact made by this guy could hardly have been exceeded by his Californian namesake, except maybe the press tastings would have been a tad hairier and maybe more fun.
Last week I received five samples. Four of them spoke of the new SQ. Starting with the cheapest, the Superquinn Cotes du Rhone 2007 is a complete and utter steal for €7, as my good buddy Martin Moran has already mentioned elsewhere. Les Vignerons des Esterzargues are one of the better co-ops and here, to order, they’ve produced a syrah/grenache blend with a vibrancy and a full-on fruit flavour that would skittle an assortment of New Worlders at nearly twice the price. At the same time they are bang in the idiom – this is a Rhone wine.
Even nicer, for another euro, to my mind is the (dreadful pun) ‘Chat en Oeuf’ 2007, €8, zippy and mellifluous at the same time, with a deal of joyous Grenache and a wee top-up of Syrah for backbone. Chateauneuf it’s not – quite. But, like it’s Syrah-based cousin it’s right on the money and a smidge more. I wasn’t surprised to glom the back label and see the steady hand of my old Mancunian mucker Paul Boutinot. We have a mutual friend, Paul Rook, last seen flogging dog food from a market stall, alas. In his wine trade days he had a spectacularly sharp palate and a vinous vocabulary that extended to only four words. Wine, he avowed, was either “crap; sound; or fucking sound” and if Rooky said a wine was “fucking sound” you could order a case in the certainty that it would delight. Well, Chat en Oeuf is fucking sound.
The third and fourth wines were both whites, again French. Ch. Cabannieux 2007 is a Graves, a Semillon/Sauvignon blend, a style currently about as fashionable as a denim boiler suit. God only knows why. This wine has been knocked down to nine euro in Superquinn’s sale and for that price would see off any of the tarnished pennies I tasted at the Chilean extravaganza the week before last. Decent gooseberry and citrus fruit and a total absence of horrid green pepper. Good, easy drinking and greaty value at €9, sale price..
The other white, a Pouilly-Fuissé (ah, there’s the bloody acute key combo!) is, for me, a bit of a star. Just to show you that France isn’t all 80 Gauloises-a-day horny-handed sons of toil, the savvy producers of Domaine du Roure du Paulin have hung a natty label round the bottle’s neck; this tells you the grape is Chardonnay, in fact it says CHARDONNAY – traditionally produced and partially matured in oak barrels’, all the buzzwords. Rounded, surprisingly sophisticated, this sample stayed to dinner. €14 in the Sale, steal!
The last wine, alas, seemed in contrast, a bit of a lemon. I have a soft spot for red Graves, or Pessac-Leognan as you must call it these days. Ch Haut Brion was the first first growth I tasted and I have fond memories of rescuing bottles of Smith Haut-Lafite from the river that was, only the day before, the high street during the East Molesey floods in 1968. So shame that Ch.Haut Lagrange 2004 doesn’t cut the mustard. The essence of this region is that, at best, it produces wines that are extravagantly perfumed, that have the schnozz quivering with anticipation. On the palate, you trade off a little body for a lot of elegance. The aftertaste remains with you, powder dry in the mouth, with a hint of rose petal. That’s what I get, anyhow. The 2004 vintage was uneven in quality and even the best wines I found lean, ‘interesting’ rather than ‘opulent’. This one was thin on fruit, not particularly tannic but… what’s the word? Ah, yes, “boring”? Not quite. ”Joyless, then”. Spot on. If Sibella has to wrestle the sample off me in case I drink the whole bottle it’s good wine. Here I wasn’t even tempted.
Call me a conspiracy theorist but this wine is bog standard yesteryear Superquinn. Do they have a deal of it still to shift? Ah yes, it’s half price in their sale, €25.99 down to €13. I’d warrant the well-made Medoc, Pey du Pont 2006, is nicer for €12.
Still, four out of five ain’t bad. In fact it’s very good. Young Mr.Moriarty’s sophisticated palate and obviously smart buying skills have put SQ back on track. And in their French Wine Sale Catalogue I spied a whole heap of further goodies. A really tasty Cairanne for €9, The SQ Sancerre, €13, if you favour this style it can’t be beaten for the money. The Alain Grangeon Chateauneuf… now that is a wine.
SQ Autumn French Wine Sale runs from Sep 16th – Oct 13th.